Join the hundreds of event experience makers that have been part of our live virtual workshop series on Crafting the Event Experience. So far our resident event experience expert, Ryan Costello, has covered how to design an event brand (Part I) and how to master experience mapping and streamline the experience at the door (Part II).
Now it is time to tackle how to craft the in-person event experience beyond the door. During this jam-packed ideation session, Ryan and special guest Margaret Launzel-Pennes will share:
▪️ The in-event experiential ideation phase
▪️ How to tie it back to your experience map
▪️ The tools and technical production needs to bring those ideas to life
Register now and join us on December 9th at 1:00pm EST via Zoom to get inspired and learn how to execute different engaging event experiences that will wow attendees.
All skill levels welcome - plus, the session is eligible for 1 CMP and 1 CAE credit.
Ryan has been an event and experience designer for 20+ years. He’s worked with hundreds of brands and agencies all over the world including organizations like Google, Facebook, Adobe, Levi’s, JP Morgan, NBC Universal and most recently Nike for the Summer Olympic Games in Tokyo - designing event experiences is a craft he has mastered.


As the co-founder of Event Farm and Chief Strategy Officer for MemberSuite (Event Farm’s parent company), Ryan’s obsession with design and user experience has become a distinct competitive advantage of the company's offerings and we are excited to have him lead this workshop with our event community.

Margaret Launzel-Pennes has been designing, developing, and delivering events for the past 30 years. Her expertise ranges from small scale high profile experiences to mega-large events and festivals for 100k+. Her company, Pop Experiential is a “covid baby”, launched post-pandemic with a quick and creative pivot to digital events at all levels of complexity on behalf of a diverse suite of organizations. She is a disruptive innovator in this dynamic and exciting time of change and works – with passion and irrepressible enthusiasm alongside a dynamic collective of partners and clients -- to forge the new path for events and engagements…in person, online, and everything in between.
How much does a ticket cost?
Registration is free!
Where and when will this event take place?
This live and interactive workshop will be hosted via our Event Farm/Zoom integration on December 9th at 1pm.

How can I join?

Once you register for the event you will receive a confirmation email with the zoom link. We will also be sending out a few reminders leading up to the event!

What topics were covered in previous workshops of the Crafting the Event Experience series?

▪️ Part I: What tools to use to design the event brand and the first touchpoints of an experience - the invitation and website

▪️ Part 2: How to master experience mapping, build excitement, set expectations, and deliver a streamlined experience at the door.

Is the session elibigle for CAE credit? 

Yes! MemberSuite, Event Farms parent company, is a CAE Approved Provider. Attending the one-hour live sessions meets the requirements for earning one CAE credit per session towards earning or maintaining the Certified Association Executive credential. For more information visit www.asaecenter.org/cae

Is the session eligible for CE credit? 

Yes! Event Farm has been approved by the Events Industry Council (EIC) as a Preferred Provider of the above-listed continuing education course, which qualifies for CMP continuing education credit. Determination of continuing education credit eligibility or Preferred Provider status does not imply EIC’s endorsement or assessment of education quality.

Who is eligible to attend the event?

All welcome!

What should I expect as an attendee? 

A live and interactive workshop focused on the different stages of designing an event experience.

How can I learn more about Event Farm's solutions? 

Request a demo here.